Product Area Lead Digital Sales
Core
Define and execute end-to-end digital sales strategy to drive customer acquisition, conversion, and revenue growth across digital channels for ING Italy.
Role type
Senior leadership Product Area Lead (Digital Sales)
Builds
Digital sales funnels, customer journeys, and commercial reporting frameworks for retail banking products.
Domain
Financial Services / Digital Sales / Growth Marketing
Deliverable
product features
Required skills
Digital sales strategy, customer journey optimization, SEO/SEM, A/B testing, Adobe Analytics, team leadership, financial services experience
Preferred skills
Master's in Digital Strategy, predictive modelling, AI-driven optimization, UX/UI partnership
Technologies
Adobe Analytics, GA4
Responsibilities
Set digital sales objectives, develop strategies for priority product portfolios, optimize customer journey from lead to conversion, manage commercial budgets, build and lead a multidisciplinary squad, present business cases to senior leadership.
Seniority
Senior, hands-on IC with leadership responsibility