Executive Director, Integrated Experience Planning
Core
Shape patient and HCP experience strategy for assigned brands, translating business objectives into integrated experience, content, and channel decisions to drive customer behaviors and measurable business outcomes.
Role type
Senior IC strategy-level customer experience planning leader
Builds
Unified patient and HCP experiences across digital and physical touchpoints for assigned brands
Domain
Life sciences / Pharmaceutical marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated experience planning, behavioral strategy, experience design, channel orchestration, measurement, cross-functional leadership, organizational change management, commercial acumen, analytical rigor, digital fluency, AI fluency
Preferred skills
Pharmaceutical or life-sciences industry experience, Master of Science or MBA
Technologies
AI tools, IMPact planning standards
Responsibilities
Translate business and brand strategies into actionable HCP and patient experience plans; develop a clear point of view on experience within the brand and category; lead integrated experience planning to align internal and external teams; manage the development, activation, measurement, and optimization of Integrated Experience Plans; collaborate with cross-functional partners to align strategy, content, and execution; analyze brand and customer dynamics to inform cohesive decisions; lead and develop Integrated Experience Planning talent.
Seniority
Executive Director, strategic leadership with hands-on execution
