Senior Manager Marketing
Core
Strategic marketing leader responsible for end-to-end brand strategy, market creation, and scaling Sybrava, a cardiovascular therapeutic brand, by driving physician adoption, patient activation, and overcoming willingness-to-prescribe/pay barriers.
Role type
Senior Individual Contributor (IC) Marketing Manager
Builds
Sybrava brand strategy, market share, and profitability objectives
Domain
Pharmaceuticals / Cardiovascular
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, market creation, physician mindset change, patient activation, omnichannel engagement, cross-functional influence, financial stewardship, scientific storytelling, competitive intelligence, growth planning
Preferred skills
Cardiovascular therapy experience, immunology, oncology, vaccines, rare diseases, MBA, first-in-class product launch experience
Technologies
Digital marketing platforms, social media channels, CRM systems, market analytics tools
Responsibilities
Develop long-term strategic vision and annual brand planning; execute market creation initiatives to address diagnosis and treatment barriers; translate complex clinical evidence into compelling customer narratives; design patient engagement programs across in-clinic and digital ecosystems; lead cross-functional decision-making with Medical, Sales, and Market Access teams; optimize resource allocation to maximize ROI and achieve sales/profitability targets
Seniority
Senior, hands-on IC with strategic influence
