Senior Brand Manager - Immunology
Core
Define and execute local brand strategy for immunology products in alignment with global marketing objectives and local leadership.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Promotional campaigns, tactical plans, and brand growth initiatives for immunology products.
Domain
Pharmaceuticals / Immunology
Deliverable
product features
Required skills
Brand strategy development, market research, cross-functional team leadership, budget management, regulatory compliance, customer insight generation, product performance monitoring.
Preferred skills
MBA or equivalent business qualification, specialty care or immunology experience, omnichannel customer engagement, pharmacovigilance reporting.
Technologies
None stated
Responsibilities
Lead development of brand strategy and promotional campaigns; define product strategy with stakeholders; lead market research and generate customer insights; execute and monitor tactical plans; manage brand budgets and forecasts; ensure compliance with policies and regulations; monitor product performance and market dynamics; report adverse events and technical complaints.
Seniority
Senior, hands-on IC
