Brand Manager
Core
Translates International and Regional Therapeutic Area strategy into locally relevant brand plans for future assets to ensure long-term patient impact and sustainable business growth.
Role type
Brand Manager (Pharmaceuticals)
Builds
Local brand strategies, omnichannel campaigns, and launch readiness for future therapeutic assets.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Product Lifecycle Management, Product Marketing, Stakeholder Engagement, Market Research, Campaign Execution
Responsibilities
Drive pre-launch strategy and market shaping; translate international strategy into local brand plans; design and execute integrated omnichannel campaigns; lead local brand/product launch execution; manage external agencies and partners; generate insights from market research to refine strategy; ensure compliance with Novartis policies and industry requirements.
Seniority
Mid-Senior, hands-on IC
