Brand Manager
Core
Translates international therapeutic area strategy into locally relevant brand plans for future assets to drive patient impact and business growth.
Role type
Brand Manager (Pharmaceuticals)
Builds
Local brand strategies, omnichannel campaigns, and launch readiness for future pharmaceutical assets.
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Brand strategy, market shaping, customer segmentation, omnichannel campaign execution, cross-functional team leadership, launch management, stakeholder engagement, agency management, patient journey design, compliance management
Preferred skills
Digital marketing, product lifecycle management, data-driven insights
Technologies
DRO
Responsibilities
Translate international strategy into local brand plans; design and execute integrated brand tactical plans and omnichannel campaigns; lead local brand/product launch strategy and tactics; orchestrate cross-functional brand teams; manage external agencies and partners; ensure compliance with company policies and industry requirements.
Seniority
Mid-Senior, hands-on IC
