Manager, Business Analyst, MarTech Product Management
Core
Translating business needs into scalable product and technology solutions to support marketing transformation initiatives.
Role type
Manager, Business Analyst (MarTech Product Management)
Builds
Digital and analytics capabilities for marketing transformation
Domain
MarTech / Digital Marketing / Analytics (via careerplan.io/jobs/REQ-10083111-manager-business-analyst-martech-product-management-at-novartis)
Deliverable
product features
Required skills
Requirement gathering and documentation, User story definition, Backlog management, Process analysis, KPI and reporting analysis, Solution implementation support, Governance and compliance
Preferred skills
Digital marketing platform experience, Regulated industry experience (Pharma/Healthcare/Consumer), MBA or master's degree
Technologies
Jira, Confluence
Responsibilities
Define epics, user stories, and acceptance criteria with Product Owners; Analyze business processes to identify gaps and improvement opportunities; Provide analytical insights on KPIs and business performance; Act as a proxy Product Owner when needed.
Seniority
Manager, hands-on IC with team coordination