AD, Digital Marketing Optimization
Core
Lead optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness and efficiency of promotional investments.
Role type
Associate Director, Digital Marketing Optimization
Builds
Actionable KPI dashboards, standardized in-market optimization processes, and innovative digital health solution measurement capabilities.
Domain
Digital Marketing & Data Analytics in Healthcare
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Digital media buying ecosystem knowledge, web analytics (A/B testing), data wrangling and manipulation, project management, team coaching, agency partner management, requirement translation, strategic innovation
Preferred skills
Data storytelling, predictive analytics, forecasting, competitive intelligence, market research, qualitative/quantitative research
Technologies
Google Analytics, Adobe Analytics, Microsoft Excel
Responsibilities
Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions; Deploy the Experience Optimization Playbook to standardize processes; Design A/B tests and digital experimentation; Coach and develop team members on digital analytics; Direct agency partners for high-quality delivery; Assess innovation opportunities in the digital analytics landscape.
Seniority
Senior, hands-on IC with leadership responsibilities