Digital Marketing Employee – Fokus auf Performance-Marketing (m/w/d)
Core
Planning, executing, and optimizing paid social campaigns with a focus on measurable performance and data-driven decision-making.
Role type
Performance Marketing Specialist
Builds
Paid social campaigns and digital communication strategies
Domain
Consumer Electronics / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Paid social campaign management, budget optimization, tracking setup, A/B testing, data analysis, dashboard creation, consent management
Preferred skills
Knowledge of Google Tag Manager, Google Analytics (GA4), Looker Studio
Technologies
Google Tag Manager, Google Analytics (GA4), Looker Studio
Responsibilities
Plan and execute target-group-specific paid social campaigns, optimize campaign budgets based on KPIs, set up and develop tracking solutions, create dashboards and reports, analyze campaign data and conduct A/B tests, manage digital interaction platforms, ensure data protection compliance
Seniority
Mid-level, hands-on specialist