Senior Manager, Marketing Automation - Australia, New Zealand & Pacific Islands
Core
Drive the roll-out and scale of Visa Marketing 360 (VM360), a new Marketing Automation and Personalization platform, for Visa clients in Australia, New Zealand, and Pacific Islands markets.
Role type
Senior Manager, Marketing Automation & Client Advisory
Builds
Marketing automation solutions, lifecycle communication strategies, and client growth pipelines for financial institutions
Domain
Financial services, payments, and marketing technology
Required skills
Marketing automation platforms, Customer Data Platforms (CDP), lifecycle marketing, client advisory, financial services domain knowledge, data privacy regulations, P&L ownership, pre-sales, go-to-market strategy
Preferred skills
API integration basics, SDK implementation, data flows, pitching to C-level stakeholders
Technologies
WebEngage, Braze, CleverTap, Marketo, HubSpot, Adobe, Salesforce, MOEngage, Insider, Lexer, Tealium, Segment, Salesforce Marketing Cloud
Responsibilities
Localize and execute VM360 platform roll-out within regional frameworks, lead pre-sales and client advisory for lifecycle growth, own market P&L and revenue targets, ensure compliance with local data privacy laws, partner with delivery teams, and train internal users
Seniority
Senior Manager, hands-on IC with strategic oversight
