Marketing Manager
Core
Lead integrated consumer and experiential marketing programs to drive consumer acquisition, activation, usage, retention, and brand preference for Visa in Japan.
Role type
Senior Marketing Manager (Consumer & Experiential)
Builds
Integrated marketing campaigns, consumer propositions, go-to-market plans, and client-facing proposals leveraging Visa's brand assets and VOX platform.
Domain
Payments technology, Consumer Marketing, Experiential Marketing
Required skills
Integrated marketing strategy, cross-functional program leadership, agency management, budget forecasting, stakeholder alignment, brand positioning, performance analytics, automation tools
Preferred skills
Co-marketing program management, sponsorship marketing, experiential marketing, loyalty marketing, generative AI tools
Technologies
VOX, generative AI, automation tools
Responsibilities
Develop and execute integrated marketing strategies; translate objectives into consumer propositions and go-to-market plans; lead cross-functional programs from planning to execution; manage partner and agency relationships; optimize marketing budgets and ROI; improve marketing operations with automation.
Seniority
Senior, hands-on IC
