Sr Marketing Manager
Core
Develop marketing objectives, strategies, and programs to support Visa's business and brand objectives, including product life cycle planning and technical product development.
Role type
Sr Marketing Manager
Builds
Company marketing programs, promotional activities, and product launches
Domain
Payments technology / Financial services
Deliverable
product features
Required skills
Marketing strategy development, Product life cycle planning, Technical product development, Promotional activity definition, Cross-functional team coordination, Market potential assessment
Preferred skills
Marketing communications leadership, Creative development, Multi-channel program management, Technical sales support, Product advertising, Market requirements definition
Technologies
Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Develop marketing objectives and strategies; Participate in creation and execution of company marketing programs; Define and implement promotional activities and product launches; Assess market potential and identify growth opportunities; Coordinate with cross-functional teams for marketing initiatives
Seniority
Senior, hands-on IC