Vice President, Lifecycle Marketing, Global Marketing Services
Core
Build and scale Lifecycle Marketing as a core growth engine for Visa's Marketing Services, driving commercialization across acquisition, activation, usage, retention, and re-engagement for global clients.
Role type
Vice President, Lifecycle Marketing Practice Builder
Builds
Productized lifecycle marketing portfolio and global practice team
Domain
Financial Services / Payments / Marketing Technology
Deliverable
product features | client delivery
Required skills
Lifecycle marketing strategy, product roadmap development, global go-to-market sales plays, commercialization, AI-enabled marketing capabilities, data-driven segmentation and personalization, strategic partnership management, executive client advisory
Preferred skills
CRM and performance marketing expertise, scaling new practices to revenue, martech stack mastery, financial acumen, payments/financial services landscape knowledge
Technologies
Visa Marketing 360, AI decisioning platforms, martech stacks
Responsibilities
Set global vision and multi-year roadmap for Lifecycle Marketing; own end-to-end offering architecture; drive product development with Data and Technology teams; develop global sales plays and enablement materials; establish global operating model and governance; build and scale a high-performing global practice team; serve as senior client-facing leader for CMOs and executives.
Seniority
VP, global practice builder and strategy leader