Manager, Marketing Strategy & Portfolio Planning
Core
Strategic leader shaping North America Marketing portfolio, defining investment allocations, and driving business impact aligned with Visa's 2030 Strategy.
Role type
Manager, Marketing Strategy & Portfolio Planning
Builds
Marketing investment portfolios, strategic frameworks, executive decision support, and cross-functional alignment across Consumer, B2B, and Marketing Services.
Domain
Payments technology, financial services, marketing strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
strategic planning, portfolio management, business performance analysis, investment prioritization, executive decision support, data-driven insight generation, cross-functional collaboration, stakeholder influence, complex problem solving, trend analysis
Preferred skills
strategy consulting, corporate strategy, business operations, analytics, payments/fintech experience, executive-level reporting, navigating ambiguity, AI/technology integration
Technologies
AI tools, data analytics platforms, strategic planning software
Responsibilities
Own and maintain comprehensive view of North America Marketing portfolio; partner with leadership to evaluate performance and optimize investments; support annual and multi-year strategic planning; transform complex data into actionable executive insights; identify cross-initiative connections and risks; lead special projects requiring cross-functional collaboration; monitor portfolio performance against strategic goals; identify opportunities to leverage AI and emerging technologies.
Seniority
Manager, hands-on IC with strategic leadership