Director, Marketing
Core
Lead the evolution and execution of Visa's social strategy across Latin America, collaborating with subregional teams and agency partners to deliver high-performing social initiatives and develop new social marketing services.
Role type
Regional Social Creative Strategist (Director level)
Builds
Social media strategies, creative content, brand narratives, and social marketing services for Visa and its clients.
Domain
Payments technology, Social Media Marketing, Latin America
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social strategy development, creative content production, social listening, influencer partnerships, storytelling, data-driven performance analysis, cross-functional collaboration, agency management, brand guideline enforcement, sponsorship integration.
Preferred skills
5+ years in social strategy roles, creative lead experience, social agency or platform experience, thought leadership in marketing, performance measurement expertise.
Technologies
Social media platforms, social listening tools, analytics platforms, content management systems.
Responsibilities
Develop and implement comprehensive social media strategies to increase brand relevance; guide and collaborate with regional and local social agencies to ensure alignment with global vision; set and model high creative standards including brand voice and guidelines; champion the integration of social listening, audience insights, and influencer collaborations into strategic planning; lead and develop social media strategies for key initiatives and sponsorships; coach and develop team members to create social-first, on-trend, and on-brand content; monitor, analyze, and report on social media campaign performance; partner with global and local teams to maximize high-profile sponsorship assets on social platforms.
Seniority
Director, hands-on IC with strategic leadership