Senior Marketing Manager
Core
Lead Visa Taiwan's consumer sponsorship and partnership agenda, developing passion-led marketing platforms to strengthen brand preference and support business growth.
Role type
Senior Marketing Manager (Consumer Sponsorships & Partnerships)
Builds
Passion-led marketing platforms, sponsorship activation plans, and integrated client propositions for consumer and client marketing.
Domain
Payments technology, consumer marketing, sponsorships, partnerships, financial services
Deliverable
product features
Required skills
Integrated campaign strategy and execution, sponsorship and partnership negotiation, stakeholder management, budget management, project management, commercial acumen, agency leadership
Preferred skills
Rights holder relationship management, cultural insight application, cross-market alignment
Technologies
ATL, BTL, digital, social, experiential channels
Responsibilities
Own strategy and build a prioritized Taiwan pipeline of sponsorship opportunities; lead relationships with rights holders and ecosystem partners; translate sponsorship rights into differentiated consumer experiences; lead end-to-end integrated marketing campaigns; connect consumer assets to client priorities for commercialization; manage campaign budgets and governance; define KPIs and measurement plans.
Seniority
Senior, hands-on IC