Marketing Services Manager
Core
Strategic planning and execution of bespoke marketing programs, co-branded campaigns, and client partnership initiatives for Visa's payments products in Uzbekistan and Central Asia.
Role type
Senior Marketing Services Manager (B2B/Partnership)
Builds
Co-branded marketing campaigns, client business growth strategies, and brand health initiatives for financial institutions and merchants.
Domain
Financial services / Payments technology / Card lifecycle
Deliverable
Product features (marketing solutions) | client delivery
Required skills
Strategic marketing planning, co-branded campaign execution, client relationship management, budget management, performance analysis, stakeholder management, project management, data-driven recommendations, industry trend analysis, contract administration
Preferred skills
Payments industry knowledge, sponsorship management, agency management, multicultural team collaboration
Technologies
Marketing automation tools, data analytics platforms, CRM systems
Responsibilities
Design and execute long-term bespoke marketing programs for clients; Develop and implement strategic marketing and communication plans; Position Visa as a marketing expert with in-depth industry analysis; Pro-actively engage in client pitches to fast-track growth of Value-in-kind projects; Identify market opportunities through tracking payment trends and cardholder behavior; Align Visa Product, Marketing, and Sales objectives against client business needs; Review implementation of plans and provide guidance to ensure KPIs are achieved; Manage allocated budgets for assets and activities; Provide quantitative post-campaign performance analysis; Lead maintaining and strengthening Visa Brand Health score; Manage relationships with agencies and partners; Manage admin work and processes related to client contracting
Seniority
Senior, hands-on IC with strategic oversight
