Sr. Manager - Marketing Research
Core
Partner with Visa clients (financial institutions, merchants, fintechs) to design and deliver marketing research that informs client strategy, campaign development, and performance measurement.
Role type
Senior Manager, Marketing Research (Individual Contributor)
Builds
Actionable marketing insights, research plans, and executive presentations for client strategy and campaign optimization.
Domain
Payments technology, financial services, consumer marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Quantitative and qualitative research design, vendor management, insight synthesis, strategic advisory, project management, presentation skills
Preferred skills
Experience in financial services or payments, brand lift and creative testing expertise, matrixed organization navigation, consumer behavior analysis
Technologies
None explicitly stated
Responsibilities
Translate client business questions into research plans, lead quantitative and qualitative research initiatives, manage external research vendors, synthesize findings into executive-ready presentations, collaborate with internal marketing and strategy teams
Seniority
Senior, hands-on IC with strategic advisory scope
