Senior Manager, Marketing Strategy (International Travel)
Core
Develop insight-led marketing strategies to drive cross-border payment volume growth and build Visa relevance among international travelers.
Role type
Senior Manager, Marketing Strategy
Builds
Global-to-regional activation plans, campaign platforms, and messaging frameworks for international travel corridors.
Domain
Payments technology / International Travel / Cross-border commerce
Deliverable
product features
Required skills
Brand strategy, brand planning, consumer insights, campaign development, market dynamics analysis, traveler behavior analysis, cross-functional partnership, strategic framework development, budget planning, sponsorship strategy, global channel strategy, change management, innovation pilot management.
Preferred skills
Agency-side brand planning experience, client-side global brand experience, travel industry experience, MBA or advanced degree, PhD.
Technologies
AI-enabled tools, partner platforms, new marketing technologies.
Responsibilities
Manage and execute marketing strategy for international travel; Lead development of strategies for priority travel corridors; Translate insights into strategic frameworks and creative briefs; Partner with regional leads to optimize corridor strategies; Refine traveler journey stages and audience segments; Develop strategies for sending and receiving markets; Support global cross-border campaign development; Influence annual operating plans and budget management; Brief sponsorship platforms (FIFA, Olympics, F1); Act as subject matter expert on international travel marketing; Build cross-border thought leadership; Develop global channel strategies; Implement global messaging frameworks; Lead global-to-regional enablement; Partner on measurement frameworks; Support innovation pilots; Drive innovation sprints using emerging platforms.
Seniority
Senior Manager, hands-on IC with strategic leadership