Director, Demand Generation- Capital One Software (Remote)
Core
Architect and run the integrated demand strategy to fuel growth for an industry-leading SaaS platform, measured on qualified pipeline, revenue, and efficiency.
Role type
Strategic revenue-accountable leadership (Director)
Builds
Repeatable, scalable growth engine with always-on campaigns and programs for ICP and target segments
Domain
B2B SaaS Marketing / Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing strategy, full-funnel campaign planning, ABM, marketing technology stack management, data-driven forecasting, team leadership, budget ownership, ROI optimization
Preferred skills
Pipeline and revenue outcome ownership, enterprise/mid-market/PLG experience, modern MarTech (Salesforce, Marketo, HubSpot), intent data, AI in marketing workflows, privacy-aware measurement
Technologies
Salesforce, Marketo, HubSpot, ABM platforms, BI tools, paid media platforms
Responsibilities
Build end-to-end demand strategy by segment and persona; translate revenue targets into pipeline plans; execute integrated full-funnel campaigns; govern marketing-to-sales SLAs and lead routing; mentor and grow a high-performing team; own demand generation budget and drive down CAC
Seniority
Director, strategic leadership with hands-on execution
