Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)
Core
Design and execute performance marketing campaigns on Meta platforms (Facebook, Instagram) to drive customer acquisition for U.S. credit cards.
Role type
Senior performance marketing associate (paid social)
Builds
Meta ad campaigns and creative tests for credit card acquisition
Domain
Financial services / Digital performance marketing
Deliverable
product features
Required skills
Paid social marketing strategy, Meta campaign trafficking, creative brief development, data analysis in Excel/Sheets, cross-functional coordination, presentation creation
Preferred skills
Video creative optimization, multi-channel digital marketing (YouTube, TikTok, Display), project management
Technologies
Facebook Ads, Instagram Ads, Google Suite, Microsoft Excel, Google Sheets
Responsibilities
Plan and implement Meta campaigns following established processes, scope and structure high-leverage tests (creative, audience, placements), coordinate with internal teams (Compliance, Brand, Analytics, Tech), maintain platform documentation and launch timelines, create creative briefs and manage the creative library
Seniority
Senior, hands-on IC