Lead Product Marketing Engineer
Core
Define market position, pricing, and promotion for On-Machine & Smartphone apps, CNC GUIs, and Macro Software packages; manage market adoption and product lifecycle.
Role type
Lead Product Marketing Engineer
Builds
On-Machine & Smartphone apps, CNC GUIs, Macro Software packages
Domain
Machine Tools / Industrial Engineering
Deliverable
product features
Required skills
market analysis, value proposition development, customer requirement capture, commercial modeling, product launch management, lifecycle management
Preferred skills
Machine Tool market knowledge, experience with overseas customers
Technologies
Microsoft Office
Responsibilities
Determine and analyse the market for the macro software product line; investigate customer needs to define product specifications; establish competitive and profitable commercial models; orchestrate marketing promotions to drive revenue; oversee product launch activity; lead and manage the product lifecycle.
Seniority
Senior, hands-on IC