Product Marketing Engineer | HSAMPS
Core
Developing business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements and identifying marketing opportunities.
Role type
Product Marketing Engineer
Builds
Product positioning, messaging, and go-to-market strategies for semiconductor products
Domain
Semiconductor industry
Deliverable
product features
Required skills
Business planning, market forecasting, customer requirement analysis, product positioning, competitive landscape analysis, cross-functional collaboration
Preferred skills
Stakeholder relationship management, strategic communication, project management, initiative taking
Technologies
None explicitly stated
Responsibilities
Drive DINs to DWINs to grow NR while maintaining profitability, maintain close relationships with top tier one customers, develop product positioning and messaging, plan and execute marketing activities during the product life cycle, review competitive landscape and build strategies to address gaps, interface with customers and TI field sales/applications, follow up on opportunities including price escalations and sampling activity
Seniority
Mid-level (3-5+ years experience)