Product Marketing Engineer | Protection Diodes
Core
Developing business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements and identifying marketing opportunities.
Role type
Product Marketing Engineer
Builds
Product positioning, messaging, and go-to-market strategies for protection diode product lines
Domain
Semiconductor / Electronics
Deliverable
product features
Required skills
Business planning, market forecasting, customer requirement analysis, product positioning, competitive landscape analysis, cross-functional collaboration, project lifecycle management
Preferred skills
Stakeholder relationship management, strategic communication, rapid system/process adoption, analytical problem-solving, initiative, time management
Technologies
None stated
Responsibilities
Drive DINs to DWINs to grow NR while maintaining profitability; Maintain close relationships with top tier one customers and respective account managers; Develop product positioning and messaging that differentiates products; Plan, manage and execute all marketing activities during the life cycle of a new product; Review competitive landscape and build strategies to address gaps; Interface with customers and TI field sales/applications to support DINs; Follow up weekly and monthly on opportunities including price escalations and sampling activity
Seniority
Mid-level, hands-on IC