Institutional Marketing Lead
Core
Own integrated marketing strategy, execution, and relationship management for institutional and corporate practices, serving endowments, foundations, non-profits, corporate retirement plans, and venture capital programs.
Role type
Senior IC institutional marketing lead
Builds
Cohesive multi-channel marketing plans, brand awareness, and business growth for institutional/B2B business areas
Domain
Financial services / Wealth management / Asset management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Institutional marketing strategy, team leadership, omni-channel marketing, stakeholder management, campaign management, data tracking and reporting, content creation, paid media management, venture capital/retirement plan marketing knowledge
Preferred skills
Venture capital industry experience, retirement/public pension plans experience
Technologies
Marketing tech-stack, vendors, tools
Responsibilities
Develop annual marketing plans with KPIs and budgets; build trusted relationships with business leaders; execute omni-channel marketing campaigns; manage content and paid media initiatives; identify earned media and partnership opportunities; manage and develop a team of colleagues; track performance and deliver monthly dashboards
Seniority
Senior, hands-on IC with team management
