Institutional Marketing Lead
Core
Own integrated marketing strategy, execution, and relationship management across the firm's institutional and corporate practices, driving engagement and measurable impact for endowments, foundations, non-profits, corporate retirement plans, and venture capital programs.
Role type
Senior IC institutional marketing lead
Builds
Multi-channel marketing plans, campaigns, and content for institutional/B2B business areas
Domain
Financial services / Wealth management / Asset management
Required skills
Institutional marketing strategy, team leadership, omni-channel marketing, stakeholder management, campaign management, data tracking and reporting, content creation, paid media management, project management
Preferred skills
Venture capital industry experience, retirement/public pension plans experience
Technologies
Marketing tech-stack, vendors, tools
Responsibilities
Develop annual marketing plans for 4-5 institutional/B2B business areas; Generate deep, trusted and proactive relationships with business leaders and teams; Leverage foundational and innovative omni-channel marketing to drive awareness and generate business; Work with the Content team to craft compelling, high-value content and organic marketing tactics; Work closely with the Digital Team on paid media to support reach and acquisition; Identify opportunities for earned media and strategic partnership across business lines; Project manage all facets of work, adhering to deadlines and moving initiatives forward; Directly manage, delegate to, and develop a team of colleagues; Establish KPIs, track performance, and deliver monthly dashboards to stakeholders, CMO, and leadership
Seniority
Senior, hands-on IC with team management