Sr. Manager, Growth Marketing Programs
Core
Own the campaign layer of the demand engine, translating marketing GTM strategy into campaign architecture, program execution, and always-on demand generation to drive pipeline ahead of bookings seasons.
Role type
Senior Manager, Growth Marketing Programs
Builds
Omnichannel campaign programs across multiple products (Ravenna, TADS, SSS, CampusPay) for private, independent, and faith-based school segments.
Domain
EdTech / K-12 Admissions and Enrollment Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B demand generation, multi-program campaign portfolio management, K-12 education/enrollment/admissions context, AI-assisted content production direction, multi-touch nurture strategy, lead scoring, behavioral segmentation, HubSpot power user, Salesforce power user
Preferred skills
SaaS experience, EdTech experience
Technologies
HubSpot, Salesforce, Jasper, ChatGPT, Canva
Responsibilities
Architect omnichannel campaign programs across multiple products and school segments; Build and manage the always-on, school-calendar-driven demand motion; Develop and execute segment-specific nurture tracks by school type and persona; Direct AI-assisted content production to produce campaign assets at scale; Own budget direction and vendor relationships within the program portfolio; Partner with Sales and SDR teams on campaign enablement content.
Seniority
Senior Manager, hands-on IC with strategic ownership