Therapy Expansion Leader CRM - So Cal / AZ
Core
Lead market development and referral pathway strategies for Insertable Cardiac Monitors (ICMs) in the cardiovascular and neurology sectors to drive indication penetration and patient access.
Role type
Senior market development leader (cardiovascular diagnostics)
Builds
Regional referral pathways and market adoption strategies for Medtronic LINQ ICMs
Domain
Healthcare / Cardiovascular Diagnostics / Medical Devices
Deliverable
product features
Required skills
Market analysis, strategic development, stakeholder engagement, partnership building, performance tracking, product launch execution
Preferred skills
Cross-functional team leadership, KOL relationship management, healthcare economics, consultative selling
Technologies
CRM software
Responsibilities
Analyze regional market opportunities and competitive dynamics; Lead strategic development of referral pathways for ICMs; Identify and expand target customer segments and partnerships; Establish relationships with key opinion leaders and healthcare professionals; Equip CRM field teams with training and resources; Monitor market penetration metrics and performance data.