Strategic Marketing Associate Director, Specialized Modalities
Core
Drive market-led growth for specialized modalities in life sciences by developing strategic plans, value propositions, and campaigns to raise awareness and generate demand.
Role type
Associate Director, Strategic Marketing (Life Sciences)
Builds
Annual modality-specific marketing plans, go-to-market strategies, and customer-centric content for digital and print media.
Domain
Life Sciences / Specialized Modalities
Deliverable
product features
Required skills
Strategic marketing, customer insights, market segmentation, value proposition development, go-to-market planning, sales enablement, budget management
Preferred skills
Experience in life sciences, cross-functional collaboration
Technologies
None stated
Responsibilities
Facilitate modality strategic planning (STP), identify market intelligence, create value propositions, drive customer segmentation, develop launch plans, execute marketing campaigns, provide sales enablement materials, manage marketing budget
Seniority
Senior, hands-on IC