Product Specialist
Core
Formulate and review short- and long-term corporate plans, goals, and objectives for a specific product or product line; conduct competitive product analysis and market studies on consumer and professional audience behavior; determine profitability and feasibility of new products or improvements to existing products; develop production and marketing strategies to ensure effective product positioning against market opportunities.
Role type
Product Specialist (Marketing/Product Management)
Builds
Medical device products and product lines
Domain
Healthcare technology / Medical devices
Deliverable
product features
Required skills
Product planning, competitive analysis, market research, profitability analysis, marketing strategy development, cross-functional collaboration, project management
Preferred skills
Medical device or healthcare industry experience
Technologies
None stated
Responsibilities
Formulate and review corporate plans and objectives for a product line; Conduct competitive product analysis and market studies; Determine profitability and feasibility of new or improved products; Develop production and marketing strategies; Collaborate with departments to define product specifications; Provide guidelines and support for advertising activities; Act as a technical advisor, performing product demonstrations and supporting problem resolution.
Seniority
Mid-level (2+ years experience)