AD, Health Ingredients Product Marketing
Core
Lead end-to-end product marketing strategy and digital integration/data solutions for the Health Ingredients portfolio, serving B2B audiences including nutraceutical brand owners and formulators globally.
Role type
Associate Director, Product Marketing & Digital Integration
Builds
Global marketing strategy, digital integration platforms, data pipelines, and sales enablement tools for the Health Ingredients business.
Domain
Health Ingredients / Nutraceuticals / Life Sciences
Deliverable
product features | dashboards & analysis
Required skills
Product marketing strategy, digital integration architecture, data pipeline design, market research, competitive intelligence, budget management, cross-functional project leadership, regulatory compliance knowledge, stakeholder management.
Preferred skills
Experience in life sciences/pharma, knowledge of CRM/ERP/PIM ecosystems, global team engagement.
Technologies
CRM, ERP, PIM, cloud technologies, analytics tools.
Responsibilities
Define value propositions and messaging frameworks for the HI portfolio; own marketing contribution to the opportunity pipeline; drive content generation ensuring scientific credibility; translate ingredient science into customer narratives; analyze market trends and competitive landscape; manage product marketing budget; partner with R&D and Regulatory Affairs on go-to-market strategies; deploy global GTM tactics and event strategies; design and govern data integration frameworks for seamless data flows.
Seniority
Senior, hands-on IC with strategic oversight