Assistant Brand Manager – Digital Marketing & Advertising
Core
Supports the planning, coordination, and execution of Milwaukee Tool Canada's digital marketing, advertising, and public relations initiatives to strengthen brand awareness and drive business growth.
Role type
Assistant Brand Manager (Digital Marketing & Advertising)
Builds
Integrated digital marketing campaigns, advertising assets, and public relations initiatives for Milwaukee Tool Canada.
Domain
Power tools and accessories industry; Digital Marketing & Advertising
Deliverable
product features
Required skills
Integrated campaign coordination, SEO/SEM, paid advertising, email marketing, social media management, public relations, market research, competitive analysis, budget administration, vendor/agency management, data analysis
Preferred skills
CRM usage, marketing automation platforms, social media management tools
Responsibilities
Coordinate planning and execution of integrated digital marketing campaigns; Develop print and digital advertising assets; Build and maintain relationships with media, agency, and vendor partners; Contribute to annual marketing plans and campaign calendars; Coordinate public relations, brand ambassador, and influencer initiatives; Conduct market research and competitive analysis; Coordinate branded merchandise programs; Monitor and analyze digital marketing performance; Prepare presentations and business updates; Coordinate budget administration and vendor payments.
Seniority
Mid-level, hands-on IC