Digital & Patient Marketing Specialist, SEA & India
Core
Lead digital and patient-focused marketing initiatives across South East Asia and India to improve customer experience, support patient acquisition and retention, and accelerate therapy adoption for the MiniMed Diabetes business.
Role type
Regional Digital & Patient Marketing Specialist
Builds
Scalable patient journeys, digital engagement programmes, and data-informed marketing campaigns
Domain
Healthcare / Medical Devices (Diabetes)
Deliverable
product features
Required skills
Digital marketing strategy, CRM management, marketing automation, customer journey development, data analytics, cross-functional partnership
Preferred skills
Healthcare/medical devices/pharmaceuticals experience, regional/multi-country marketing experience, digital marketing analytics, matrix organization experience, Asian language capability
Technologies
CRM, marketing automation platforms, social media channels, digital campaign tools
Responsibilities
Develop and execute patient marketing strategies for awareness, acquisition, activation, retention, and therapy adoption; Create patient-centric programs and educational content; Partner with country teams to localize regional initiatives; Design and optimize customer journeys and lead-generation pathways; Use analytics to measure campaign performance and recommend optimizations; Track digital engagement and retention KPIs
Seniority
Mid-level, hands-on IC