Digital Marketing, Consultant (Manager)
Core
Drive digital growth and optimize customer journeys for AIA's health and protection products across Asia.
Role type
Manager, Digital Marketing Consultant
Builds
iShop, corporate website, and digital customer journeys
Domain
Financial services / Digital Marketing
Deliverable
product features
Required skills
GEO/SEO strategy, lead generation, website content governance, user journey optimization, MarTech, data analysis, e-commerce
Preferred skills
none stated
Technologies
GEO, SEO, MarTech, iShop
Responsibilities
Lead GEO and SEO content strategy; optimize iShop and website for lead generation; manage lead operations and nurturing; analyze digital performance and conversion data; collaborate with stakeholders on platform enhancements.
Seniority
Manager, hands-on IC