Sr Marketing Specialist
Core
Develop and execute local marketing strategy, product lifecycle management, and market development for the Aortic portfolio in Germany.
Role type
Senior Marketing Specialist (Medical Devices)
Builds
Marketing plans, product launches, market analysis, and sales support materials for aortic disease technologies.
Domain
Healthcare technology / Medical devices / Aortic disease treatment
Deliverable
product features
Required skills
Strategic marketing planning, product lifecycle management, market analysis, forecasting, business analytics, stakeholder relationship management, sales collaboration, customer engagement, product training coordination
Preferred skills
Knowledge of German healthcare system and reimbursement structures
Technologies
None stated
Responsibilities
Develop and implement the marketing strategy and annual marketing plan for the Aortic portfolio in Germany; Lead product planning, product launch, and product management activities throughout the entire product lifecycle; Identify customer needs, market trends, and business opportunities to support sustainable growth; Own forecasting, business analytics, segmentation, Annual Operating Plan (AOP) activities, and performance analysis of the aneurysm portfolio; Collaborate closely with Sales and Technical teams to align commercial priorities and ensure successful execution; Build and maintain relationships with healthcare professionals, professional societies, and reimbursement stakeholders; Support customer engagement initiatives through field accompaniment, communication of clinical data, and sales support activities; Coordinate product training and contribute to sales meetings, business reviews, and strategic planning processes.