Sr. Omnichannel Marketing Manager
Core
Execute and support omnichannel customer experience and cross-channel engagement initiatives for healthcare professionals (HCPs) and consumers in the biopharmaceutical sector.
Role type
Senior IC omnichannel marketing manager
Builds
Integrated omnichannel campaigns, paid media plans, digital channel activations, and marketing automation workflows
Domain
Biopharmaceuticals / Digital Marketing
Deliverable
product features
Required skills
Omnichannel campaign execution, paid media management, marketing automation, data centralization, SEO/GEO/AEO optimization, cross-functional stakeholder coordination, project management, analytical performance monitoring
Preferred skills
Experience in regulated industries, B2B/account-based marketing models, content and UX strategy
Technologies
Marketing automation platforms, paid media channels, web properties, data analytics tools
Responsibilities
Oversee implementation and performance of paid media and digital channel plans; manage tactical execution of key campaigns and pilots; partner with marketing operations to execute and test marketing automation campaigns; own day-to-day management of omnichannel data centralization; support content and UX execution for web and owned digital properties; collaborate with cross-functional partners to coordinate campaign execution and communicate key learnings
Seniority
Senior, hands-on IC