Manager, Consumer Strategy & Growth
Core
Drive subscriber acquisition for The Atlantic magazine by executing email marketing campaigns, managing A/B testing, and building automations to convert non-subscribers.
Role type
Manager, Consumer Marketing (Growth)
Builds
Acquisition email campaigns, trigger-based automations, and segmentation strategies for The Atlantic's subscription business.
Domain
Media & Publishing / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Email marketing strategy, A/B testing design and analysis, marketing automation platform management, audience segmentation, data visualization, campaign performance monitoring, HTML/CSS (preferred)
Preferred skills
CDP familiarity, AI tool usage for research and analysis, technical fluency across platforms
Technologies
Sailthru, Looker, Lytics, Claude
Responsibilities
Execute acquisition email campaigns and automations end to end; Expand and manage A/B testing strategy across acquisition campaigns; Deliver data-backed recommendations to improve email conversion and personalization; Own non-subscriber email automations and build new trigger- or engagement-based journeys; Manage audience segmentation to improve engagement and conversion rates; Monitor campaign, automation, and audience performance in Looker
Seniority
Manager, hands-on IC
