Principal Marketing Product Specialist - AiBLE
Core
Principal Marketing Product Specialist enabling Medtronic's Cranial and Spinal Technologies portfolio, serving as the business, clinical, and technical expert for Enabling Technology products.
Role type
Principal Marketing Product Specialist (Medical Devices)
Builds
Commercialization and market development strategies for software, capital equipment, and imaging systems in the spine and cranial markets.
Domain
Medical Devices / Spine and Cranial Technologies
Deliverable
product features
Required skills
Product marketing strategy, competitive analysis, customer segmentation, clinical support for surgeons, product pricing and revenue forecasting, primary market research, sales training, Voice of Customer (VOC) gathering, cross-functional project management.
Preferred skills
Scenarios planning, campaign material creation, international market development.
Technologies
Imaging systems, capital equipment, software platforms.
Responsibilities
Create key messages and value propositions; formulate short- and long-term commercialization strategies; execute product positioning and competitive analysis; provide clinical support and drive engagement with surgeons; design and implement product marketing plans including pricing and forecasts; conduct primary market research and gather VOC input; provide sales training; create campaigning materials and advertisements.
Seniority
Principal, hands-on IC with strategic planning and mentorship responsibilities.