Principal Ecosystem Marketing Manager
Core
Develops and executes program marketing plans, strategies, and budgets for innovative medical technologies, specifically AI-driven solutions in Cardiology and Cardiac Rhythm Management.
Role type
Principal Ecosystem Marketing Manager
Builds
Promotional strategies and value propositions for healthcare technologies
Domain
Healthcare / Medical Devices / Cardiology
Deliverable
product features
Required skills
Program marketing planning, market analysis, health care financing knowledge, market research, promotional strategy execution, relationship management with health systems, cross-functional collaboration, product launch leadership, digital marketing, channel strategy
Preferred skills
AI-driven solution expertise, leadership in complex matrix organizations, strategic mindset, international role experience
Technologies
None stated
Responsibilities
Develop program marketing plans including strategies, objectives, tactics and budget; Conduct market analyses regarding health care financing, organization, systems and standards; Initiate market research regarding economics of care delivery; Establish and execute promotional strategies; Develop and maintain relationships with health system customers and internal business unit staff
Seniority
Principal, strategic leadership & execution