Customer Marketing Manager
Core
Partner with Global Campaigns and Product Marketing to activate cross-sell and expansion programs for Mimecast's existing customer base using customer insights and lifecycle context.
Role type
Customer Marketing Manager (B2B)
Builds
Integrated demand generation campaigns, automated in-product playbooks, and customer communication programs.
Domain
Cybersecurity / B2B SaaS
Deliverable
product features
Required skills
Campaign management, customer journey analysis, audience segmentation, content strategy, AI tool utilization, performance tracking, stakeholder collaboration
Preferred skills
Experience with lifecycle marketing, B2B growth programs, technical audience communication
Technologies
AI tools, email nurture platforms, in-product messaging systems
Responsibilities
Analyze product usage patterns and customer journey trends to define campaign focus areas; Design campaign messaging for demand channels including email and paid media; Develop lifecycle communications aligned with product positioning; Track and report on campaign performance to connect marketing activities to expansion outcomes; Equip sales and customer success teams with tools to activate cross-sell opportunities.
Seniority
Mid-level, hands-on IC