Loyalty Communications Senior Strategist
Core
Manage end-to-end execution of targeted loyalty communications campaigns, including Retail Media Network and Age-Restricted initiatives, to drive behavioral changes and business outcomes for Circle K customers.
Role type
Senior IC Loyalty Communications Strategist & Project Manager
Builds
Targeted marketing campaigns, communication collateral, and measurement plans for loyalty programs
Domain
Convenience retail and fuel retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign strategy, project management, stakeholder collaboration, change management, copyediting, A/B testing, data insight translation
Preferred skills
Marketing communications, email/SMS/web marketing, cross-functional relationship building
Technologies
Retail Media Network, loyalty campaign calendars, analytics dashboards
Responsibilities
Lead ideation and manage full lifecycle of Retail Media Network and Age-Restricted campaigns; synthesize business requests and create creative briefs; oversee development of communications collateral; maintain loyalty campaign calendar; leverage A/B testing to optimize regional campaigns; translate analytics into actionable recommendations
Seniority
Mid-level, hands-on IC