Loyalty Proposition Manager
Core
Define, develop, and evolve the Greene King Rewards loyalty proposition to drive member engagement, visit frequency, retention, and long-term customer value.
Role type
Loyalty Proposition Manager
Builds
Loyalty programmes, member benefits, personalized experiences, missions, challenges, subscriptions, and partnerships
Domain
Hospitality (pubs and brewing) + Customer Loyalty
Deliverable
product features
Required skills
Customer loyalty strategy, commercial awareness, digital product experience, analytical skills, stakeholder management
Preferred skills
Experience in matrix organizations, presenting to senior leaders
Responsibilities
Develop long-term loyalty roadmap, create and optimize loyalty initiatives, use customer insight and data to identify innovation opportunities, monitor proposition performance metrics, collaborate cross-functionally to launch initiatives
Seniority
Mid-to-Senior, hands-on IC