Senior B2B Digital Growth Specialist
Core
Drive B2B web and digital growth by optimizing customer journeys, engagement, lead generation, and conversion for Circle K's B2B mobility services.
Role type
Senior B2B Digital Growth Specialist (IC)
Builds
Digital customer experiences, web engagement flows, and scalable commercial solutions for B2B clients.
Domain
B2B Mobility / Retail Technology
Deliverable
product features
Required skills
B2B digital growth strategy, customer journey mapping, web analytics, UX optimization, CRO, A/B testing, CRM management, project management
Preferred skills
Salesforce experience, marketing automation platform familiarity
Technologies
Web analytics tools, CRM systems, A/B testing frameworks, Content Management Systems
Responsibilities
Drive B2B web and digital growth focusing on engagement and conversion; Optimize web content, UX, and conversion paths; Analyze digital funnel data to identify improvement opportunities; Lead coordination with Global Tech teams on development and deployment; Collaborate with sales and marketing to align digital initiatives with commercial priorities.
Seniority
Senior, hands-on IC