Marketing Manager
Core
Develop and execute commercially focused B2B marketing plans, campaigns, and content to build awareness, generate demand, and support pipeline development for automation solutions.
Role type
B2B Marketing Manager (Automation Solutions)
Builds
Integrated B2B marketing campaigns, sales enablement materials, and demand-generation programs for global markets.
Domain
Industrial automation and flow control solutions
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B digital marketing strategy, marketing automation platform management, campaign KPI definition and analysis, content creation for technical solutions, stakeholder management, project management
Preferred skills
AI and analytics utilization, emerging marketing technologies
Technologies
Marketing automation platforms, digital channels, analytics tools
Responsibilities
Translate business objectives into actionable marketing plans and campaigns; create sales enablement materials and value propositions; plan and execute demand-generation campaigns; measure campaign and funnel performance; coordinate event marketing activities.
Seniority
Mid-Senior, hands-on IC