Downstream Marketing Manager – Neptune 3
Core
Define, develop, and implement brand strategy for specific products or lines of business, linking brand identity to maximize customer loyalty.
Role type
Senior marketing manager (brand strategy & team leadership)
Builds
Brand positioning, pricing strategy, and KPI frameworks for product portfolios
Domain
Medical devices / Healthcare
Deliverable
product features
Required skills
Brand strategy, market intelligence, pricing strategy, financial acumen, KPI development, team leadership, data analysis
Preferred skills
MBA, medical device industry experience, people management experience
Technologies
Data collection and analysis tools
Responsibilities
Lead product or portfolio strategy, coach team on market positioning and competitor analysis, establish pricing strategy, develop KPI strategy, supervise data analysis and reporting, manage team performance and development
Seniority
Senior, hands-on IC with team management
