Associate Brand Manager - Hybrid
Core
Own downstream commercialization for the Orthopedic Disposables portfolio, including pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, and robotic/manual blades.
Role type
Associate Brand Manager (Orthopedic Disposables)
Builds
Commercial programs and sales enablement materials for hospital and ASC environments
Domain
Medical Devices / Orthopedics
Deliverable
product features
Required skills
portfolio ownership, pricing strategy, commercial program development, sales enablement, cross-functional collaboration, people leadership, market dynamics analysis, portfolio planning
Preferred skills
medical device industry experience, downstream marketing, regulated industry experience, ASC/hospital commercial strategy experience
Technologies
None stated
Responsibilities
Develop and execute pricing strategies and commercial offenses; Partner with Sales to position disposables as premium solutions; Lead development of sales education and training materials; Collaborate with Upstream Marketing, R&D, and MedEd; Serve as primary marketing interface for robotic blade solutions; Design and execute ASC-specific programs; Manage and develop a Marketing Associate; Monitor portfolio performance and market dynamics; Own portfolio planning activities including annual marketing planning and forecasting.
Seniority
Associate, hands-on IC with people leadership