Senior Manager, Paid Media
Core
Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies.
Role type
Senior Manager, Paid Media
Builds
Paid Media plans and investments for pharmaceutical brands
Domain
Healthcare / Pharmaceutical Marketing
Required skills
paid media planning and buying, media investment management, budget pacing, performance measurement, HCP and consumer media audiences, pharmaceutical advertising requirements, agency operations, cross-channel media integration
Preferred skills
audience segmentation, media measurement and attribution, emerging media capabilities, omnichannel campaign planning, media analytics platforms, pharmaceutical media agency management
Technologies
media analytics platforms
Responsibilities
Lead Paid Media capability across the US portfolio, Partner with Digital Marketing Strategy leads to ensure brand objectives are represented, Set expectations with Media AOR for output quality, Provide oversight across Paid Media investments, Establish Paid Media standards and benchmarks, Evaluate emerging media channels and partners, Partner with stakeholders to correlate media performance to business impacts, Build Paid Media capability within the Digital Marketing org
Seniority
Senior, hands-on IC