Senior Manager, Digital Marketing Strategy
Core
Lead digital marketing strategy and execution for assigned brands, translating objectives into integrated channel plans across paid, owned, CRM, social, and web.
Role type
Senior Manager, Digital Marketing Strategy
Builds
Integrated digital marketing strategies and channel plans for pharmaceutical brands
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Integrated digital marketing strategy, paid media, owned media, CRM, social media, web marketing, campaign measurement, audience planning, segmentation, pharmaceutical promotional compliance, agency management, cross-functional stakeholder management, data-driven optimization
Preferred skills
Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4, Meta Business Manager, medical/legal/regulatory review processes
Technologies
Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4, Meta Business Manager
Responsibilities
Lead digital marketing strategy and execution; translate brand objectives into integrated plans; provide strategic direction across digital tactics; partner with Paid Media Director; collaborate with Brand leads; oversee execution and optimization; manage agency relationships; coach and develop team members
Seniority
Senior, hands-on IC with supervisory responsibilities
