Global Omnichannel Innovation & Launch Portfolio Lead – Temporary Minimum 6 months
Core
Design and execute omnichannel customer engagement strategies for innovative pharmaceutical product launches, bridging global brand strategy with local market execution.
Role type
Senior strategic lead for omnichannel innovation and launch portfolio
Builds
Scalable, measurable customer engagement models and reusable launch frameworks for innovative medicines
Domain
Healthcare / Pharmaceuticals / Digital Marketing
Deliverable
product features
Required skills
Pharmaceutical marketing, omnichannel strategy, new product launch management, customer journey design, CRM and customer data, marketing automation, Go-to-Market strategy, stakeholder collaboration, data-driven optimization
Preferred skills
Experience with AI-enabled customer engagement, digital channel orchestration, global-local market adaptation
Technologies
CRM, Customer Data Platforms, Marketing Automation, Digital Channels, AI-enabled Engagement Tools
Responsibilities
Embed omnichannel principles into launch strategy from the earliest stages, design end-to-end customer journeys for priority assets, connect launch requirements with commercial capabilities, partner with priority launch markets to co-create local models, drive launch readiness and execution excellence, establish measurement frameworks for continuous optimization, build a scalable omnichannel launch framework
Seniority
Senior, strategic partner & hands-on execution