LATAM FF Impact Analyst
Core
Measuring, monitoring, and optimizing the return on investment (ROI) of medical visits and promotional support for healthcare professionals across LATAM.
Role type
LATAM Field Force Impact Analyst
Builds
Data-driven frameworks linking field force activity to business outcomes for Viatris Healthcare
Domain
Healthcare / Pharmaceuticals / Business Analytics
Deliverable
dashboards & analysis
Required skills
ROI analysis, performance analytics, CRM data interpretation, activity-to-impact modeling, standardized metrics development, resource reallocation analysis
Preferred skills
Multi-country regional experience, Portuguese language proficiency
Technologies
CRM systems, analytics platforms
Responsibilities
Design and implement frameworks to measure ROI of medical visits and sampling, Develop activity-to-impact models linking call frequency and segmentation to commercial outcomes, Monitor field force productivity and effectiveness indicators across clusters, Identify performance gaps and growth opportunities through advanced analytics, Provide regular impact assessments to regional and country leadership teams, Standardize impact measurement methodologies across markets, Evaluate the effectiveness of medical samples and promotional initiatives, Support resource reallocation decisions based on ROI analysis
Seniority
Mid-level, hands-on analyst
