(Senior) Brand & Customer Manager UK/Ireland
Core
Lead the development and implementation of direct interaction-based and digital marketing campaigns for contraception products in the UK/Ireland, ensuring alignment with market landscapes and customer needs.
Role type
Senior Brand & Customer Manager (Pharmaceuticals)
Builds
Personalized, data-driven marketing campaigns across multiple channels including face-to-face promotion, email, and digital platforms.
Domain
Pharmaceuticals / Women's Health
Deliverable
product features
Required skills
Pharmaceutical product management, UK market expertise, cross-functional leadership, competitive intelligence analysis, campaign optimization, stakeholder collaboration
Preferred skills
ABPI code, experience in other markets, science-related degree
Technologies
Digital marketing platforms, email marketing tools, website management tools
Responsibilities
Lead campaign development and execution; utilize customer insights for personalized campaigns; drive cross-functional collaboration with sales, medical, and regulatory teams; measure campaign effectiveness via KPIs; gather competitive intelligence; oversee multi-channel marketing projects.
Seniority
Senior, hands-on IC
