Associate Manager, Insights & Analytics
Core
Conduct primary consumer research (quantitative and qualitative) to build audience understandings and assess marketing program performance for Gen Alpha to Millennials.
Role type
Associate Manager, Insights & Analytics
Builds
Audience insights, activation strategies, and program performance reports for brands targeting next-generation consumers.
Domain
Marketing analytics and consumer research
Deliverable
dashboards & analysis
Required skills
Primary consumer research (quantitative/qualitative), data synthesis, insight-driven storytelling, Microsoft Office Suite (advanced PowerPoint/Excel), multitasking, project logistics
Preferred skills
Experience with syndicated research tools (Scarborough, GWI), data visualization (Tableau), data management platforms (Qualtrics, Q)
Responsibilities
Execute research projects to inform activation strategies, extract consumer insight and performance data, synthesize data from multiple sources, support business development pitches and RFPs, monitor consumer engagement trends, craft internal and client deliverables
Seniority
Junior, hands-on IC
